My Web 2.0 Marketing Proposal (Phew, It's Done . . .)

I have been working on a proposal for a company that wants to launch Web 2.0 marketing initiatives in 2010. It is as much an overview of Web 2.0 social media platforms as much as it is a marketing proposal. What's weird is that I decided to do it as a website - I'd provide a link, but it is, after all, a service that is being brought to market, so proprietary issues abound. But I think the opening video I embedded in the site is a safe bet - here, take a look:




I tried to bring a point home in this proposal, that Web 2.0 is not a Kevin Costner Field of Dreams endeavor, where you build it and they just come. Companies have to engage in dialogue with the people they are trying to reach and offer them something that makes them feel rewarded by the interaction.

I inserted evidence of the effects of Web 2.0 marketing, both in terms of its upside as well as how it can work against a firm. The first video below is one I used to show a different kind of marketing, one that makes the target audience feel as though they are understood. The second one is a reminder that someone can always use Web 2.0 marketing tactics against your firm.





I am actually surprised how much video wound up in the proposal, perhaps six or seven, if you count the screencasts where I put my voice over PowerPoint presentations. But the images and voices together strike an emotional chord that is hard to match otherwise.

I completed the proposal on Google Sites (again) and experienced HTML coding irregularities (again!). But in the end, it wasn't quite as painful as my last project on Google Sites.

I am still wondering what my client will ultimately think of the ideas I presented . . . perhaps they'll send their opinion my way in a multimedia format . . .?

So what do think about connecting with you audience? Post a comment with examples of effective connecting. Be sure to include a URL.