Starting Out

As a science professional, I've seen technological changes affect professional and technical communications over the course of my career, now in its third decade. I remember a time when science and engineering issues were worked out using a pencil and paper . . . now the latest technical support comes through as a web-based video.

While some of these developments amaze us in their sophistication and others promise a voice to common folk, we still struggle to craft efficient communications that maximize the receiver's benefit. All the technology in the world will not improve a message that lacks clarity, concern for the reader, or content that matters.

The act of investing resources in a new medium does not ensure a greater impact. In this blog, I'll look at applying the best medium to the message, consider when new applications might be worth the effort, and share thoughts on making the form of our communications fit their mission.